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Lessons from Training Brands for Digital Transformation

Brands across many industries are talking about DX - or digital transformation. There is an ocean of news and reports on what brands should be doing to keep up with this trend. We hope these insights in this article can help more amazing brands to define their digital transformation strategy and start off on the right foot.

Lessons from Training Brands for Digital Transformation
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There is an ocean of news and reports on what brands should be doing to keep up with this digital transformation trend. Some say it's all about integrating the latest software and systems, others say it's all about hiring new tech talent into existing departments, and some thought leaders say that all companies need to transform their businesses to become an Internet company. But what are the brands that are already transforming saying? 🤔

We have had the pleasure of working with numerous such innovators and industry trailblazers as IKEA Group, Decathlon China 迪卡侬中国, Bayer Pharmaceuticals Asia-Pacific, AXA, American Airlines to deliver corporate training that helps upskill their existing workforce. These are the brands that are changing the way they have been doing things for years, both inside China and outside. They are shaping new standards, upgrading their people, process and technology and taking the driver seat. Thus these are the brands going through the growing pains and challenges of going from traditional to modern.

And what they had to say about digital transformation was different from what most people hear and read about it on the news. We gathered their feedback and learnings and wanted to package it into a helpful article. Here are some of their insights. 💡

Axa