Do I need any special equipment to follow the training?

Apart from a good internet connection, no! There are some tools to download, like Slack, but other tools (e-learning platforms and software) are accessible from your Internet browser.

I don't currently have an idea of a final project to work on. Is it a problem?

Don t worry about it! Students with a project are invited to pitch their idea during the bootcamp while people without one are welcome to team up with them.

What is the satisfaction rate of students who have taken the course?

The satisfaction rate is calculated by the NPS: Net Promoter Score. For Growth & Data Automation training, the NPS is 9.5/10 for sessions held in 2022.

Marketing Automation Course

Overview

Improve your Growth & Data Automation skills

At the end of this skill course, you will:

Discover the key concepts of automation with Zapier
Build advanced workflows with Make & go open-source with n8n
Optimize data automation with Fivetran & Google Cloud

This course is for you if...

You're working in a Growth team and you want to automate tasks
You manage a CRM and want to improve your workflows
You're a business owner wanting to harness the power of no-code

curriculum

What you’ll learn in this Growth & Data Automation course

In just 40h, you’ll master the fundamentals of growth and data automation and be able to automate your tasks.

Discover the key concepts of automation

What are the main categories of tools? What automation strategies should I put in place in my company? Learn the most used automation sequences in scale-ups to boost your growth. The concepts of APIs and Webhooks will be much more accessible to you.

In practice:

Creation of marketing scenario within Zapier
Use of tools natively integrated, such as HubSpot, Lemlist, Google Sheet, and Apify.

Tools you will learn:

Zapier

API

10h

Build advanced workflows with Make

Take your workflows to the next level and build complex workflows with Make. Learn how to integrate functions and code into your workflow modules to use Make to its full potential!

In practice:

Scrape the results of a Google Maps search.
Centralize & enrich your leads in a personalized CRM with Airtable.

Tools you will learn:

Make

Airtable

Explore the open-source alternative

Discover an open-source alternative to Zapier & Make: n8n. Learn how to host your own automation system on your servers.

In practice:

Maintaining a BigQuery database with n8n
Learn to automate the allocation of leads to your salespeople based on their characteristics

Tools you will learn:

n8n

Extract, store and transform your data

Implement data connectors using robust ETLs like Fivetran. Understand how to transform your data and expose it in an automated way.

In practice:

Manipulate data in BigQuery (database)
Collect data with Fivetran
Clean data with Fivetran and SQL
Connect a visualization tool to expose your data

Tools you will learn:

SQL

10h

Bring your newfound skills to life

Set up your own automations, build your stack data, collect all your data OR work on setting up standard automations that have proven themselves in the Sales, Growth or Product domains.

In practice: