Monday
6:30-9PM
Session 1: Practice in small groups with the help of our experts and ask all your questions.
Analyze and optimize website traffic with Google Analytics, Google Tag Manager & Google Data Studio.
4.98/5 - 5,200+ students reviews
Your website is not optimized enough
You wish to define the KPIs of your activity and set up the tagging plan to follow them in an optimal way.
Lack of knowledge on Google Analytics 4
You want to master Google's reference tool for analyzing your site's traffic and eventually migrate from your Universal Analytics version to GA4.
You depend on technical & data teams
You want to learn how to set up your tagging plan on your site with Google Tag Manager.
Events, page views, KPIs, tracking plan, AARRR framework, conversion funnel, traffic sources… All these concepts for analyzing your site's traffic will hold no secrets for you.
Create an effective tracking plan for your site and your application, collaborate effectively with developers for its implementation or do it yourself with Google Tag Manager so that the data is available in Google Analytics.
Learn how to use Google Analytics, interpret your results and create your own reports. A little extra from our training: you will learn how to use GA4, the new version of the tool currently in beta AND Google Data Studio to create dashboards with your Google Analytics data.
Implement everything you have learned, from thinking about the right indicators to analyzing traffic on Google Analytics 4 and implementing your tracking plan with Google Tag Manager!
Do it on your own data or on one of our partner’s data!
Check out our curriculum week after week.
In practice:
In practice:
In practice:
Web Analytics & Tracking
Skill course1490 € including tax
Discover all financing options available Make an appointment with us.
Unlock new tech skills from expert trainers
Become more autonomous and make better business decisions
Learn to practically solve real business problems your facing
Learn in-demand skills to stay ahead in your field
Communicate better with your technical teams
Pay easily with straightforward financing plans and payment methods
Book a free call with our advisor
4.98 / 5
2259 reviews
4.98 / 5
2301 reviews
4.9 / 5
714 reviews
By choosing Le Wagon, you are joining a supportive community of alumni, teachers, tech recruiters. Benefit from life-long access to the course material, and to our network job offers.
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4.98 / 5
2259 reviews
4.98 / 5
2301 reviews
4.9 / 5
714 reviews