Monday
6:30-9PM
Session 1: Practice in small groups with the help of our experts and ask all your questions.
Learn how top websites like Backmarket track and analyze their traffic with GA4. Become an expert in web analytics in 40 hours.
4.98/5 - 5,200+ students reviews
You're a marketer and you want to master Google Analytics 4
Adding digital analytics to your skillset is a must have to open new jobs and opportunities for yourself. Stay ahead of the game and learn GA4.
You're a website owner and you want to know the health of your site
Understanding web analytics is critical for any online business, because having a better understanding of your traffic can improve your revenue and help you avoid critical mistakes.
You're a professional and you'd like to analyze traffic yourself
You’ve encountered bottlenecks and long delays in understanding traffic data at your company, and you'd like to be able to do it yourself.
Understand the concept of AARRR framework to identify the right metrics and analyze a website's traffic: Events, page views, traffic sources, and more.
Create a tracking plan for your website and application, learn how to collaborate effectively with developers or how to use Google Tag Manager by yourself.
Learn how to use Google Analytics, interpret your results, and create your own reports. You’ll also learn how to use GA4 and Looker Studio to create dashboards.
Implement everything you’ve learned, from thinking about the right indicators to analyzing traffic and implementing your tracking plan! Do it with your own data or data provided by our partners.
Schedule
Monday
6:30-9PM
Session 1: Practice in small groups with the help of our experts and ask all your questions.
Tuesday & Wednesday
Asynchronous
Prepare for Session 2 with the online video lesson. If you have time, review the exercises from Session 1!
Thursday
6:30-9PM
Session 2: Practice in small groups with the help of our experts and ask all your questions.
Friday to Sunday
Asynchronous
Prepare for Session 3 with the online video lesson. Remember to review the exercises from Session 2 earlier in the week.
Check out our curriculum week after week.
In practice:
In practice:
In practice:
Discuss your career
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Understanding your financing options
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