Monday
6:30-9PM
Session 1: Practice in small groups with the help of our experts and ask all your questions.
Does this sound like you?
You're a marketer and you want to master Google Analytics 4
Adding digital analytics to your skillset is a must have to open new jobs and opportunities for yourself. Stay ahead of the game and learn GA4.
You're a website owner and you want to know the health of your site
Understanding web analytics is critical for any online business, because having a better understanding of your traffic can improve your revenue and help you avoid critical mistakes.
You're a professional and you'd like to analyze traffic yourself
You’ve encountered bottlenecks and long delays in understanding traffic data at your company, and you'd like to be able to do it yourself.
Improve your website performance after only 40 hours of training
Learn to track the metrics used by the industry
Understand the concept of AARRR framework to identify the right metrics and analyze a website's traffic: Events, page views, traffic sources, and more.
KPIs
Tagging plan
Master Google Tag Manager with industry
best practices
Create a tracking plan for your website and application, learn how to collaborate effectively with developers or how to use Google Tag Manager by yourself.
Google Tag Manager
Build dashboards in GA4 and Looker Studio -
the top tools for web analytics
Learn how to use Google Analytics, interpret your results, and create your own reports. You’ll also learn how to use GA4 and Looker Studio to create dashboards.
Google Analytics 4
Looker Studio
Implement your learnings on your own website. Get supported by experts.
Implement everything you’ve learned, from thinking about the right indicators to analyzing traffic and implementing your tracking plan! Do it with your own data or data provided by our partners.
Schedule
Accelerate your transition into tech
through our immersive program
Tuesday & Wednesday
Asynchronous
Prepare for Session 2 with the online video lesson. If you have time, review the exercises from Session 1!
Thursday
6:30-9PM
Session 2: Practice in small groups with the help of our experts and ask all your questions.
Friday to Sunday
Asynchronous
Prepare for Session 3 with the online video lesson. Remember to review the exercises from Session 2 earlier in the week.
Next sessions
Loading...
What our Web Analytics & Tracking skill course looks like
Check out our curriculum week after week.
Track the Right Metrics with the AARRR Framework
Events, page views, KPIs, tracking plan, AARRR framework, conversion funnel, traffic sources… All these concepts for analyzing your site's traffic will hold no secrets for you.
- Think about the business KPIs you use on a daily basis.
- Write the KPI Framework of an e-commerce site and an app with a subscription model.
Set up your tagging plan with Google Tag Manager
Create an effective tracking plan for your site and your application, collaborate effectively with developers for its implementation or do it yourself with Google Tag Manager so that the data is available in Google Analytics.
In practice:
- Translate a KPI framework into a tagging plan for an app.
- Implement events via GTM on an e-commerce site.
Analyze your data with Google Analytics 4 and Looker Studio
Learn how to use Google Analytics, interpret your results and create your own reports. A little extra from our training: you will learn how to use GA4, the new version of the tool currently in beta AND Google Data Studio to create dashboards with your Google Analytics data.
In practice:
- Understand in detail the key statistics delivered by Google Analytics 4.
- Segment your user database and analyze its behavior on Google Analytics.
- Explore data and create advanced charts in Google Analytics 4.
- Use Google Data Studio to create and share dashboards with your teams
Final projects
- Set up your tracking plan on your site with GTM or work with your technical teams to set it up.
- Analyze your traffic data on Google Analytics and suggest ways to improve your site!
In practice:
- Work on your own data/website
- Or one of the cases we’ve prepared with our partners.
Discuss your career
Decide which course is the best for you
Understanding your financing options
Get introduced to our methodology
Only have one question?
Passionate teachers, acclaimed methods & real-world skills
- Immersive training: work on real datasets from the best European companies
- Expert teachers available even after class-hours
- Flipped classroom: lessons reserved for practice
- Keep lifetime access to the Wagon platform and Slack
- You can work on your own project during the training
-
"Le Wagon changed my life. I went from designing ads to building an app that eventually got Google’s attention. Now me and my co-founders (who I also met at Le Wagon) all work at Google living our best lives."
Allan Holmes
Now Interaction Designer at Google
-
"The bootcamp allowed me to acquire a solid foundation in Data Science, to practice on real world problems, to join a lively and close-knit international community and to land the job of my dreams as a Data Analyst! I 100% recommend Le Wagon!"
Capucine Dehaut
Now Data Scientist at Getaround
-
"If you are looking for a bootcamp that offers a comprehensive curriculum, a great learning environment and incredible post-bootcamp career support then Le Wagon is for you!"
Joseph Gulay
Now Data Analyst at Ernst & Young
-
"It is stunning how much you learn in only 9 weeks, not only web development but also how to challenge yourself and grow as a person!"
Carolina Cota
Now Backend Developer at N26
-
"I loved my experience at Le Wagon, especially the last 2 weeks of teamwork: Developing an idea, visualising it in mock-ups, breaking it down into development tasks, and pitching the final product. This is the essence of product culture!"
Adrien Moison
Now Head of Product at Back Market
-
"Only two months after finishing the Bootcamp, I landed my first job as a Junior Software Engineer. That would not have been possible without the amazing career support from Le Wagon’s staff."
Mathieu Longé
Now Software Engineer at 99designs
-
"The bootcamp gave me the opportunity to learn about the full process of building a product and to confirm I particularly love the design and frontend side of things."
Caroline Bixner
Now Senior Service Designer at Deloitte Digital
-
"I expected a lot from Le Wagon for my Data Science formation and the global experience was even better: the content of the formation and the custom learning platform were really well structured and all the people at Le Wagon very helpful."
Josselin Grouas
Now Data/IA Manager Consultant at IBM
-
"I warmly recommend Le Wagon to anyone who wants to sky rocket their career in our increasingly digital world. Le Wagon is more than just a coding school it’s a proper experience and a human melting pot."
Christophe Arendt
Now Data Engineer at Capgemini
-
"I am grateful for the valuable knowledge and experience that this program provided me with. I would encourage anyone who wants to change to a career in tech to join this excellent program."
Asma Laaribi
Now Developer at Shopify
-
"Le Wagon has a huge emphasis on culture and community. The energy is incredibly positive & the Teachers/Teacher Assistants are always happy to help and answer questions."
Thomas Temple
Now Software Engineer at Hall & Wilcox
-
"Le Wagon is a great way to get into tech and learn a new skill with good teachers to support your journey and definitely don’t be shy to ask 100 questions like I did."
Ștefania-Ella Centea
Now Junior Product Manager at ASDA
-
"After 3 years working in Investment Banking, I decided to update my skill-set with some tools that I could use for whatever my next professional challenge would be."
Ayelen Klas
Now Sr. Growth & Operations Manager at Razor Group
-
"Le Wagon truly changed my life with coding. Coming from a sales background, it enabled me to acquire the technical knowledges to start a developer career."
Isabelle Ferrier
Now Web Developer at amlconsult GmbH
-
"Le Wagon changed my life. I went from designing ads to building an app that eventually got Google’s attention. Now me and my co-founders (who I also met at Le Wagon) all work at Google living our best lives."
Allan Holmes
Now Interaction Designer at Google
-
"The bootcamp allowed me to acquire a solid foundation in Data Science, to practice on real world problems, to join a lively and close-knit international community and to land the job of my dreams as a Data Analyst! I 100% recommend Le Wagon!"
Capucine Dehaut
Now Data Scientist at Getaround
-
"If you are looking for a bootcamp that offers a comprehensive curriculum, a great learning environment and incredible post-bootcamp career support then Le Wagon is for you!"
Joseph Gulay
Now Data Analyst at Ernst & Young
-
"It is stunning how much you learn in only 9 weeks, not only web development but also how to challenge yourself and grow as a person!"
Carolina Cota
Now Backend Developer at N26
-
"I loved my experience at Le Wagon, especially the last 2 weeks of teamwork: Developing an idea, visualising it in mock-ups, breaking it down into development tasks, and pitching the final product. This is the essence of product culture!"
Adrien Moison
Now Head of Product at Back Market
-
"Only two months after finishing the Bootcamp, I landed my first job as a Junior Software Engineer. That would not have been possible without the amazing career support from Le Wagon’s staff."
Mathieu Longé
Now Software Engineer at 99designs
-
"The bootcamp gave me the opportunity to learn about the full process of building a product and to confirm I particularly love the design and frontend side of things."
Caroline Bixner
Now Senior Service Designer at Deloitte Digital
-
"I expected a lot from Le Wagon for my Data Science formation and the global experience was even better: the content of the formation and the custom learning platform were really well structured and all the people at Le Wagon very helpful."
Josselin Grouas
Now Data/IA Manager Consultant at IBM
-
"I warmly recommend Le Wagon to anyone who wants to sky rocket their career in our increasingly digital world. Le Wagon is more than just a coding school it’s a proper experience and a human melting pot."
Christophe Arendt
Now Data Engineer at Capgemini
-
"I am grateful for the valuable knowledge and experience that this program provided me with. I would encourage anyone who wants to change to a career in tech to join this excellent program."
Asma Laaribi
Now Developer at Shopify
-
"Le Wagon has a huge emphasis on culture and community. The energy is incredibly positive & the Teachers/Teacher Assistants are always happy to help and answer questions."
Thomas Temple
Now Software Engineer at Hall & Wilcox
-
"Le Wagon is a great way to get into tech and learn a new skill with good teachers to support your journey and definitely don’t be shy to ask 100 questions like I did."
Ștefania-Ella Centea
Now Junior Product Manager at ASDA
-
"After 3 years working in Investment Banking, I decided to update my skill-set with some tools that I could use for whatever my next professional challenge would be."
Ayelen Klas
Now Sr. Growth & Operations Manager at Razor Group
-
"Le Wagon truly changed my life with coding. Coming from a sales background, it enabled me to acquire the technical knowledges to start a developer career."
Isabelle Ferrier
Now Web Developer at amlconsult GmbH
Top rated bootcamp in the world!
*average rates on main rating websites
F.A.Q
More than a bootcamp.
Join a global tech network for life.
By choosing Le Wagon, you are joining a supportive community of alumni, teachers, tech recruiters. Benefit from life-long access to the course material, and to our network job offers.
21,000
alumni
45
campuses
1,500
tech experts and professors
93k
meetup members
Need more details about this Skill Course?
Understand the goal of this skill course
Get our syllabus week by week
Understand our methodology
Download our Web Analytics & Tracking syllabus
Loading form...