Add Web Analytics & Tracking to your skills


4.98/5 - 6,000+ student reviews

Learn how top websites track and analyze their traffic with GA4, Google Tag Manager and Looker Studio. Become an expert in web analytics in 40 hours.

calendar 2 months
clock 2 evenings/week
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tag 1490€
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Master Google Tag Manager, GA4 & Looker Studio

At the end of this skill course, you will:

    • Track the right metrics with the AARRR Framework
    • Set up your tagging plan with Google Tag Manager
    • Analyze your data with Google Analytics 4 and Looker Studio

This course is for you if...

    • You're a marketer and you want to master Google Analytics 4
    • You're a business owner looking to optimize website traffic
    • You're a data enthusiast eager to dive into traffic analysis
a web analytics tracking student

Secure your spot in our upcoming session

Next date

Sep 9, 2024


Limited seats

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What you’ll learn in this Web Analytics & Tracking course

In just 40h, you’ll master the fundamentals of web analytics and tracking and be able to improve your website's performance.

Track the right metrics

From events and page views to KPIs, tracking plans, and the renowned AARRR framework, you'll gain a deep understanding of all the essential concepts for deciphering and optimizing your website's traffic.

What you will do in practice:

  • Identify and prioritize essential business KPIs
  • Create KPI frameworks for e-commerce and subscription apps

Set up your tagging plan

Craft a robust tracking strategy for both your website and application, ensuring efficient collaboration with developers or enabling self-implementation using Google Tag Manager.

What you will do in practice:

  • Translate a KPI framework into a tagging plan for your app.
  • Implement events on an e-commerce website

Tools you will learn:

Google Tag Manager Google Tag Manager

Analyze, interpret and share your results

Gain proficiency in Google Analytics, from interpreting results to crafting customized reports. Delve into GA4, and harness the power of Looker Studio to build dynamic dashboards from your Google Analytics data.

What you will do in practice:

  • Understand in detail the key statistics delivered by GA4 
  • Segment your user database and analyze its behavior
  • Explore data and create advanced charts
  • Create and share dashboards with your teams

Tools you will learn:

Looker Studio Looker Studio

Bring your newfound skills to life

Set up a comprehensive tracking plan on your website using GTM or collaborate with your technical teams for seamless implementation. Dive deep into Google Analytics, analyzing traffic data, and formulating actionable recommendations to enhance your website's performance.

What you will do in practice

  • Apply your learning to your own data and website
  • Or explore real-world cases prepared in collaboration with our partners

Want to learn more about our Web Analytics & Tracking course?


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our method

Boost your skills learning from web analytics experts

With skilled and helpful teachers, you'll rapidly learn hands-on skills and build a strong foundation to further advance your career.

  • ✔️

    Apply your skills to real-world data

  • ✔️

    Learn in an immersive, hands-on environment

  • ✔️

    Gain lifetime access to Le Wagon's learning platform

Web development students

Authors & Teachers

upcoming sessions

Next sessions

Gemma Falconi Eva Picot Fernando Americano Edvar Ter Haar
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Your questions answered

Don't worry about it! Students with a project are invited to pitch their idea during the bootcamp while people without one are welcome to team up with them.

Apart from a good internet connection, no! There are some tools to download, like Slack, but other tools (e-learning platforms and software) are accessible from your Internet browser.

You need to have some professional work experience in a technical environment to join our course. We also expect that our students be motivated, curious and social. If this sounds like you, then we'll be more than happy to have you on board!

Some cities offer specific funding options with local financial partners, like deferred tuition plans, student loans, with interesting conditions or Income Share Agreements (ISA). Learn more about our financing options.