Master Google Tag Manager, GA4 & Looker Studio
At the end of this skill course, you will:
- Track the right metrics with the AARRR Framework
- Set up your tagging plan with Google Tag Manager
- Analyze your data with Google Analytics 4 and Looker Studio
This course is for you if...
- You're a marketer and you want to master Google Analytics 4
- You're a business owner looking to optimize website traffic
- You're a data enthusiast eager to dive into traffic analysis
curriculum
What you’ll learn in this Web Analytics & Tracking course
In just 40h, you’ll master the fundamentals of web analytics and tracking and be able to improve your website's performance.
5h
Track the right metrics
What you will do in practice:
- Identify and prioritize essential business KPIs
- Create KPI frameworks for e-commerce and subscription apps
8h
Set up your tagging plan
What you will do in practice:
- Translate a KPI framework into a tagging plan for your app.
- Implement events on an e-commerce website
Tools you will learn:
12h
Analyze, interpret and share your results
What you will do in practice:
- Understand in detail the key statistics delivered by GA4
- Segment your user database and analyze its behavior
- Explore data and create advanced charts
- Create and share dashboards with your teams
Tools you will learn:
10h
Bring your newfound skills to life
What you will do in practice
- Apply your learning to your own data and website
- Or explore real-world cases prepared in collaboration with our partners
Want to learn more about our Web Analytics & Tracking course?
Understand the goal of this skill course
Get our syllabus week by week
Understand our methodology
Download our Web Analytics & Tracking syllabus
Boost your skills learning from web analytics experts
With skilled and helpful teachers, you'll rapidly learn hands-on skills and build a strong foundation to further advance your career.
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Apply your skills to real-world data
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Learn in an immersive, hands-on environment
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Gain lifetime access to Le Wagon's learning platform
Authors & Teachers
Next sessions
Discuss your career
Decide which course is the best for you
Learn more about your financing options
Explore our methodology
Only have one question?
FAQ
Your questions answered
- How much programming do I need to know? Well, you must be comfortable with data types & variables, conditions, loops, functions and data structures like arrays and dictionaries (also called hashes in some programming languages). If you know those topics in other languages than Python (like Ruby, JavaScript, C++, etc.), you have the right programming prerequisites!
- How much mathematics do I need to know? In order to join our Data Science course, you also need a minimum level in Mathematics and to be familiar with concepts covered in high school's scientific section. We need you to be comfortable with functions, their derivatives & systems of linear equations. To get up to speed, some additional preparation work will be given to you before the bootcamp start to get a refresh of all these concepts as well as more advanced knowledge on linear algebra and statistics.
Data analytics course
The data analytics bootcamp is beginner-friendly, with no prerequisites required. What counts for us is that you’re motivated to start your new tech journey.