skill course

Web Analytics & Tracking

Analyze and optimize website traffic with Google Analytics, Google Tag Manager & Google Data Studio.

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4.98/5 - 5,200+ students reviews

Man with glasses studying Web Analytics and Tracking

Does this sound like you?

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Your website is not optimized enough

You wish to define the KPIs of your activity and set up the tagging plan to follow them in an optimal way.

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Lack of knowledge on Google Analytics 4

You want to master Google's reference tool for analyzing your site's traffic and eventually migrate from your Universal Analytics version to GA4.

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You depend on technical & data teams

You want to learn how to set up your tagging plan on your site with Google Tag Manager.

Man with airpods receiving an online lesson on his laptop Data analytics displayed on a laptop screen dashboard Woman analysing her dashboard

Improve your website performance after only 50 hours of training

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Track the Right Metrics with the AARRR
Framework

Events, page views, KPIs, tracking plan, AARRR framework, conversion funnel, traffic sources… All these concepts for analyzing your site's traffic will hold no secrets for you.

  • KPIsKPIs
  • Tagging planTagging plan
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Set up your tagging plan with Google Tag 
Manager

Create an effective tracking plan for your site and your application, collaborate effectively with developers for its implementation or do it yourself with Google Tag Manager so that the data is available in Google Analytics.

  • Google Tag ManagerGoogle Tag Manager
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Analyze your data with Google Analytics 4
and Data Studio

Learn how to use Google Analytics, interpret your results and create your own reports. A little extra from our training: you will learn how to use GA4, the new version of the tool currently in beta AND Google Data Studio to create dashboards with your Google Analytics data.

  • Google Analytics 4Google Analytics 4
  • Looker StudioLooker Studio
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Finely analyze the activity of your site/app

Implement everything you have learned, from thinking about the right indicators to analyzing traffic on Google Analytics 4 and implementing your tracking plan with Google Tag Manager!
Do it on your own data or on one of our partner’s data!

An immersive program that accelerates
your tech skills in weeks

  • Monday
    Monday 6:30-9PM

    Session 1: Practice in small groups with the help of our experts and ask all your questions.

  • Tuesday & Wednesday
    Tuesday & Wednesday Asynchronous

    Prepare for Session 2 with the online video lesson. If you have time, review the exercises from Session 1!

  • Thursday
    Thursday 6:30-9PM

    Session 2: Practice in small groups with the help of our experts and ask all your questions.

  • Friday to Sunday
    Friday to Sunday Asynchronous

    Prepare for Session 3 with the online video lesson. Remember to review the exercises from Session 2 earlier in the week.

Next sessions

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What our Web Analytics & Tracking skill course looks like

Check out our curriculum week after week.

Track the Right Metrics with the AARRR Framework

Events, page views, KPIs, tracking plan, AARRR framework, conversion funnel, traffic sources… All these concepts for analyzing your site's traffic will hold no secrets for you.

  • Think about the business KPIs you use on a daily basis.
  • Write the KPI Framework of an e-commerce site and an app with a subscription model.

Set up your tagging plan with Google Tag Manager

Create an effective tracking plan for your site and your application, collaborate effectively with developers for its implementation or do it yourself with Google Tag Manager so that the data is available in Google Analytics.

In practice:

  • Translate a KPI framework into a tagging plan for an app.
  • Implement events via GTM on an e-commerce site.

Analyze your data with Google Analytics 4 and Looker Studio

Learn how to use Google Analytics, interpret your results and create your own reports. A little extra from our training: you will learn how to use GA4, the new version of the tool currently in beta AND Google Data Studio to create dashboards with your Google Analytics data.

In practice:

  • Understand in detail the key statistics delivered by Google Analytics 4. 
  • Segment your user database and analyze its behavior on Google Analytics. 
  • Explore data and create advanced charts in Google Analytics 4.
  • Use Google Data Studio to create and share dashboards with your teams

Final projects

  • Set up your tracking plan on your site with GTM or work with your technical teams to set it up.
  • Analyze your traffic data on Google Analytics and suggest ways to improve your site!

In practice:

  • Work on your own data/website 
  • Or one of the cases we’ve prepared with our partners.

Web Analytics & Tracking

Skill course

1490 € including tax

Discover all financing options available Make an appointment with us.

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Unlock new tech skills from expert trainers

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Become more autonomous and make better business decisions

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Learn to practically solve real business problems your facing

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Learn in-demand skills to stay ahead in your field

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Communicate better with your technical teams

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Pay easily with straightforward financing plans and payment methods

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Passionate teachers, acclaimed methods & real-world skills

  • Immersive training: work on real datasets from the best European companies
  • Expert teachers available even after class-hours
  • Flipped classroom: lessons reserved for practice
  • Keep lifetime access to the Wagon platform and Slack
  • You can work on your own project during the training
Coursereport

4.98 / 5

2259 reviews

Switchup

4.98 / 5

2301 reviews

Careerkarma

4.9 / 5

714 reviews

  • "Le Wagon changed my life. I went from designing ads to building an app that eventually got Google’s attention. Now me and my co-founders (who I also met at Le Wagon) all work at Google living our best lives."

    Allan Holmes Google

    Allan Holmes

    Now Interaction Designer at Google

  • "The bootcamp allowed me to acquire a solid foundation in Data Science, to practice on real world problems, to join a lively and close-knit international community and to land the job of my dreams as a Data Analyst! I 100% recommend Le Wagon!"

    Capucine Dehaut Getaround

    Capucine Dehaut

    Now Data Scientist at Getaround

  • "If you are looking for a bootcamp that offers a comprehensive curriculum, a great learning environment and incredible post-bootcamp career support then Le Wagon is for you!"

    Joseph Gulay Ernst & Young

    Joseph Gulay

    Now Data Analyst at Ernst & Young

  • "It is stunning how much you learn in only 9 weeks, not only web development but also how to challenge yourself and grow as a person!"

    Carolina Cota N26

    Carolina Cota

    Now Backend Developer at N26

  • "I loved my experience at Le Wagon, especially the last 2 weeks of teamwork: Developing an idea, visualising it in mock-ups, breaking it down into development tasks, and pitching the final product. This is the essence of product culture!"

    Adrien Moison Back Market

    Adrien Moison

    Now Head of Product at Back Market

  • "Only two months after finishing the Bootcamp, I landed my first job as a Junior Software Engineer. That would not have been possible without the amazing career support from Le Wagon’s staff."

    Mathieu Longé 99designs

    Mathieu Longé

    Now Software Engineer at 99designs

  • "I expected a lot from Le Wagon for my Data Science formation and the global experience was even better: the content of the formation and the custom learning platform were really well structured and all the people at Le Wagon very helpful."

    Josselin Grouas IBM

    Josselin Grouas

    Now Data/IA Manager Consultant at IBM

  • "Le Wagon has a huge emphasis on culture and community. The energy is incredibly positive & the Teachers/Teacher Assistants are always happy to help and answer questions."

    Thomas  Temple Hall & Wilcox

    Thomas Temple

    Now Software Engineer at Hall & Wilcox

  • "Le Wagon is a great way to get into tech and learn a new skill with good teachers to support your journey and definitely don’t be shy to ask 100 questions like I did."

    Ștefania-Ella Centea ASDA

    Ștefania-Ella Centea

    Now Junior Product Manager at ASDA

  • "After 3 years working in Investment Banking, I decided to update my skill-set with some tools that I could use for whatever my next professional challenge would be."

    Ayelen   Klas Razor Group

    Ayelen Klas

    Now Sr. Growth & Operations Manager at Razor Group

  • "The complexity of the final project that I carried out with a team of classmates made me see how much my skills improved during the bootcamp. I highly recommend it."

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    Now Data Quality Analyst at ResearchGate

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    Isabelle Ferrier

    Now Web Developer at amlconsult GmbH

  • "I was writing code, cleaning data and building data pipelines with fluidity. I also really enjoy the fact that Le Wagon is here to help you in your job search after the bootcamp."

    Cyril  Aubry N26

    Cyril Aubry

    Now Jr. Data Analyst at N26

  • "I am grateful for the valuable knowledge and experience that this program provided me with. I would encourage anyone who wants to change to a career in tech to join this excellent program."

    Asma Laaribi Shopify

    Asma Laaribi

    Now Developer at Shopify

F.A.Q

More than a bootcamp.
Join a global tech network for life.

By choosing Le Wagon, you are joining a supportive community of alumni, teachers, tech recruiters. Benefit from life-long access to the course material, and to our network job offers.

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alumni

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Need more details about this Skill Course?

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Understand the goal of this skill course

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Get our syllabus week by week

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Understand our methodology

Coursereport

4.98 / 5

2259 reviews

Switchup

4.98 / 5

2301 reviews

Careerkarma_white

4.9 / 5

714 reviews

Download our Web Analytics & Tracking syllabus
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